Build log
What I'm building and why.
This is where I'll write about what I'm actually building, the decisions behind it, and what I'm learning about AI automation and software along the way. No generic listicles, just real build notes. First posts are in progress below.
Categories
Behind the Build
What a real project actually looked like, step by step.
Systems and Automation Thinking
How I think about WhatsApp, CRMs, and AI agents.
Notes from the Field
What clients actually ask for, and what that reveals.
Coming up
First posts, in progress.
How Much Does a WhatsApp AI Agent Actually Cost in 2026
WhatsApp Business API vs. a Custom AI Agent: What Small Businesses Actually Need
What Meta Tech Provider Approval Means for Your WhatsApp Automation
What a One-Week WhatsApp AI Agent MVP Actually Looks Like
Seven Ways Businesses Lose Leads on WhatsApp Without a CRM
Wati, Interakt, or a Custom Build: How to Actually Decide
What I Learned Building an AI Agent That Knows When to Hand Off to a Human
Fixed Price vs. Hourly: Why I Quote Projects the Way I Do
Have something you'd like me to write about?
Tell me what you're stuck on.
Build notes are shaped by real questions. If something here is missing, that's usually the next thing I write.
Fixed scope, fixed price, on every project